IEC & BCC
& IPC
programmes all over India
Conducted several IEC
Agency has an in-house strategic, planning, creative development and programme delivery cell which interacts with the client and creates necessary IEC materials and activities to be delivered either through mass media or through interactive processes.
The agency is well-equipped to conceptualise and deliver powerful communication across print, audio and visual media, including newspapers, magazines, television, radio, outdoor formats, and BTL outreach such as IPC and community-focused awareness campaigns. Through a dedicated folk media cell, it also has the ability to create and deploy grassroots storytelling interventions including Nukkad Natak, Nukkad-style narrative formats, and other cultural performance-led communication for mass engagement.
The agency brings strong experience in designing and executing interactive IEC awareness sessions for focused groups such as school students, communities, and program-specific audience segments, particularly in areas related to health and social impact. It also has the capability to plan and deploy mobile communication strategies for awareness vans and outreach vehicles, ensuring message delivery across rural and semi-urban regions. In addition, the agency holds deep expertise in the conceptualisation, design, and fabrication of exhibition stalls, experiential environments, and cultural tableaus showcased at national and regional fairs, festivals, and state-led events.
This approach ensures repeated visibility, engages audiences where they live and work, and creates a sustained presence in their daily routes. Perfect for awareness drives, behavioral change messaging, and grassroots promotions, the campaign turns everyday commutes into opportunities for lasting impact.
Auto Rickshaw Campaign
Taking the message directly to the heart of communities, our Auto Rickshaw Campaign uses highly visible and mobile branding to reach diverse audiences in both urban and rural areas. Each vehicle becomes a moving billboard—carrying impactful visuals, concise messaging, and campaign slogans through high-footfall markets, residential neighborhoods, and public gathering spots.
Objective
To create awareness about AIDS
Nos. of Programs
75 Auto Rickshaws covering 8 districts of Delhi
Activity Period
Three Months
The Media Campaign on the Health Voucher Scheme through Video Van Activity was conceptualised and executed for the UH&FW Society to inform, educate and communicate healthcare access to economically vulnerable communities. The campaign outreach was designed with a clear objective—spreading awareness about the Sambhav Coupon, a service-enablement initiative that allows BPL families to avail essential health benefits.
The on-ground activation covered 500 villages, primarily in BPL-populated regions, using film screenings supported by the distribution of IEC publicity material and real-time interaction with the community to amplify understanding, participation and scheme recall, turning awareness into action-driven engagement.
Communication campaigns
on Wheels
Objective
Venues
Activity
Village
Covered
Primarily BPL populated areas
A total of 500 villages were included in this campaign.
Screening of Film, Publicity Material Distribution interaction with the community
To inform, educate & communicate to masses about the Sambhav Coupon which enables BPL families to avail of health services
Nukkad Nataks (Folk Shows)
The campaign used folk media storytelling to drive awareness on maternal and child health initiatives including JSY and complete immunisation across all 13 districts of Uttarakhand. A total of 1,228 Nukkad Natak shows were performed in Hindi and local dialects at weekly haat bazaars and village chaupals, ensuring maximum community visibility and engagement.
Local stakeholders such as Panchayat members, ASHA and ANM workers, teachers, leaders, NGOs and health volunteers were briefed before and during execution across the four-month activation period, building strong message recall and community ownership through interactive, culturally rooted communication.
Shows
1228 shows in all the 13 districts
Location
Haat Bazaars/Weekly Bazaars and at the Chaupal of the villages
Community Involvement
PRI Members, Local Leaders, School Teachers, Auxiliary Nurse and Midwife (ANM), ASHA and other Volunteer Groups/NGOs were briefed before & during the period of activity.
The slide outlines a structured IEC orientation programme conducted across 68 grassroots institutions, focusing on behaviour-linked maternal and community health awareness. The participant groups included frontline stakeholders such as AWW, ASHA, ANM, ICDS workers, Panchayat members, health volunteers, NGOs, MLAs, and local leaders.
The programme was delivered through audio-visual presentations, distribution of IEC publicity materials, pre- and post-knowledge evaluations, group discussions, and community participation modules. The workshops were organised at village-level Primary Health Centres (PHCs) and block-level Community Health Centres (CHCs), ensuring targeted communication, measurable learning outcomes, and reinforced message recall through interactive engagement.
Training Camps / Workshops
Participants
Coverage Area
Activities
68 workshops in Primary Health Centres (PHCs) at village level and Community Health Centres (CHC) at block level.
Panchayat Members, ASHA, ICDS Workers, ANM, Health Volunteers and NGOs. MLAs and Local Leaders also participated in the training.
Audio Video presentation, Distribution of IEC/Publicity Materials among the participants, Pre-post evaluation of the participant’s knowledge, Group discussions.
The Republic Day tableaux for the Ministry of Health & Family Welfare and the Ministry of Social Justice were crafted as moving, visually powerful narratives that brought national schemes and social resilience stories to life. These installations blended cultural symbolism, life-scale FRP modeling, mechanised motion modules, and human-centric storytelling to portray public health awareness, disability empowerment, social justice, community welfare, and inclusive nation-building.
Designed for high audience engagement and national visibility, the tableaux communicated key messages through immersive design, layered artistic fabrication, and dynamic presentation formats, creating memorable insights into policy-driven humanitarian progress for a nationwide audience.
Leprosy Eradication Programme
Impact
Empowering communities at scale through IEC campaigns, direct engagement and measurable awareness outcomes.
Showcase
Translating national welfare narratives into immersive cultural tableaus for Ministry of Health & Family Welfare and Ministry of Social Justice & Empowerment.
Outreach
Extending message delivery beyond indoor formats into high-recall folk media, vans, workshops, and community touchpoints.
The Exhibition Pavilion for the Ministry of New & Renewable Energy was designed as a large-scale public engagement environment that explained energy transition through the warmth of rural storytelling. A walk-through “Renewable Energy Village” experience spread across 1000+ sq. metres, where solar, wind, and clean-power systems were blended into everyday village life to build emotional connection and scheme recall.
Live pantomime performances, visual hoardings, interactive awareness capsules, and interpretation zones translated sustainability goals into approachable community dialogue, inspiring visitors to see renewable energy as a shared future, not just infrastructure innovation.
Exhibition of New & Renewable Energy
Objective
To create awareness about Renewable Energy
Legacy
Shaping public awareness narratives for national programmes through award-winning cultural showcases.
Reach
Covering 1,000+ sqm exhibition environments while extending messaging to rural and semi-urban communities.
